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Andre Rizzo
Founder & Lead Developer
SEO··5 min read
Schema markup: the underrated SEO secret
Schema.org is the language Google and LLMs speak.
Without schema, you're a closed book.
Essential types
Article, Organization, LocalBusiness, FAQPage, BreadcrumbList, Product, Review, HowTo, Service.
JSON-LD vs microdata
JSON-LD is Google's recommended format.
Real impact
+15-30% CTR. AI citations rely on it first.
Testing
Rich Results Test, Schema.org Validator.