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Andre Rizzo
Founder & Lead Developer
Marketing··6 min read
B2B lead generation in 2026
Cold email dying, LinkedIn saturated. Yet quality leads more available than ever.
Traditional playbooks broke.
AI-aware funnel
ToFu: GEO content. Mid: vertical case studies. Bottom: high-value lead magnets.
Channels growing
Vertical podcasts, industry newsletters, Slack/Discord, small events.
AI in funnel
Lead scoring + enrichment. 1:1 outreach. <2-min AI replies with escalation.
What no longer works
Bought lists, mass cold calls, generic webinars, untargeted ads, AI-spam.
Metrics
Lead-to-MQL, MQL-to-SQL, first-response time, CAC, LTV/CAC.