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Andre Rizzo
Founder & Lead Developer
GEO··6 min read
How to get cited by ChatGPT, Perplexity and Google AI Overviews
Concrete rules for becoming the source AIs pick.
Generative AIs follow specific patterns. Here are the ones that work.
1. Direct answer in two paragraphs
Limited context window per source. Open with definition + 2-3 key points.
2. Lists, tables, data
Explicit structures parse better than prose.
3. Schema markup, always
Article, FAQPage, HowTo, Organization, Product, BreadcrumbList.
4. Outbound citations
Linking authoritative sources increases algorithmic trust.
5. Frequency and freshness
Update every 6-9 months, refresh date.
6. Off-site brand mentions
Forums, podcasts, third-party articles feed your knowledge graph.
FAQ
Can I pay to be cited?
No. Citations are algorithmic.
Domain vs article?
Domain matters a lot — average article on authoritative domain beats excellent article on new domain.