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Andre Rizzo
Founder & Lead Developer
Marketing··6 min read
AI email marketing: beyond "Hi [First Name]"
Email still has the highest ROI. AI triples it.
Every €1 in B2B email returns €38. With AI: €60+.
Real personalization
Adapted to industry, behavior, lifecycle moment. 1000 variants at marginal zero.
Behavioral segmentation
Klaviyo/Brevo/ActiveCampaign + AI: automatic clusters.
AI copy generation
Subject lines, body variants, tonal adaptations. Human review essential.
Send time optimization
+15-25% open rate per-recipient.
Deliverability killers
Bought lists, ignored engagement, missing DKIM/DMARC.