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Andre Rizzo
Founder & Lead Developer
Software··6 min read
Custom CRM or SaaS?
HubSpot, Salesforce, Pipedrive vs custom. Real costs and benefits.
Three quarters of SMBs use SaaS. For peculiar processes, custom is strategic.
SaaS wins
Standard sales, 5+ reps, native integrations.
Custom wins
Atypical processes, proprietary integrations, scale, specific AI.
3-year cost
SaaS €21-72k. Custom €58-165k. <10 users: SaaS wins.
Hybrid pattern
SaaS core + custom microservices + targeted AI.