
Automating business processes with AI: where to actually start
Most AI projects fail because of the wrong first use case.
70% of corporate AI projects never reach production — wrong first-process selection.
Volume × Repetition × Error tolerance
Good candidates: high volume, high repetition, non-zero error tolerance.
Works: customer triage, invoice extraction, contract drafts, internal manual search.
Fails: critical medical decisions, payroll, strategic one-offs.
5 highest-ROI use cases
1. Customer service triage. 2. Internal RAG KB. 3. Document extraction. 4. Lead scoring. 5. Operational content generation.
Make, n8n, Zapier or custom?
No-code covers 70%. Custom only for proprietary integrations, scale, specific compliance.
Mistakes in first 6 months
Automating processes humans don't understand. Skipping shadow mode. Picking models by hype. Underestimating observability.
KPIs from day one
Time per request, cost per execution, human intervention rate, satisfaction, monthly ROI.
FAQ
Cost?
SMB: €8-25k setup + €200-1,500/month. ROI 4-9 months.
Replace existing systems?
Almost never. Modern AI sits on top via API.